The “What” and the “How”

The “What” and the “How”

I’m intrigued by the concept of leverage…the notion of getting more with less energy.  Archimedes understood the power of leverage when he said, “Give me a place to stand, and I shall move the earth.”  In today’s pile-it-on world, doing more with less is the order of the day, and nary a client isn’t struggling with how to keep the lever in balance. Early in your career, you are usually … [Read more...]

What’s Your Story?

Most of us have enriching backstories that never make it to the front page because we fear it will show us in a less than favorable light.  We tend to keep our introductions chronological, title-focused, and dare I say, sleep-inducing. A typical introduction goes something like this, “Hi, I’m Jane, the Senior Director of Marketing at XXX, with 25 + years of sales and marketing leadership … [Read more...]