I’m intrigued by the concept of leverage…the notion of getting more with less energy. Archimedes understood the power of leverage when he said, “Give me a place to stand, and I shall move the earth.” In today’s pile-it-on world, doing more with less is the order of the day, and nary a client isn’t struggling with how to keep the lever in balance. Early in your career, you are usually … [Read more...]
What’s Your Story?
Most of us have enriching backstories that never make it to the front page because we fear it will show us in a less than favorable light. We tend to keep our introductions chronological, title-focused, and dare I say, sleep-inducing. A typical introduction goes something like this, “Hi, I’m Jane, the Senior Director of Marketing at XXX, with 25 + years of sales and marketing leadership … [Read more...]